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X-WR-CALNAME:PRSA Detroit
X-ORIGINAL-URL:http://www.prsadetroit.org
X-WR-CALDESC:Events for PRSA Detroit
X-WR-TIMEZONE:America/Detroit
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DTSTART;VALUE=DATE-TIME:20120216T080000
DTEND;VALUE=DATE-TIME:20120216T140000
DTSTAMP:20120518T032958
CREATED:20120111T085853
LAST-MODIFIED:20120202T120608
UID:2676@http://www.prsadetroit.org
SUMMARY:Ofield Dukes Diversity Summit: Building Dialogue with Diverse Publics 
DESCRIPTION:Three weeks after being sworn into office\, Troy mayor Janice Daniels found herself defending her“gay slur” on Facebook.The Council on American-Islamic Relations decried Lowes’ decision to pull advertising from TLC’s "All-American Muslim.” Target’s newest model is Ryan\, a six-year-old with Down Syndrome. Three-quarters of millennialshave created a profile on a social networking site\, and the typical Baby Boomer believes that old age doesn’t begin until age 72.    Join us as we explore this year’s chapter theme of “Embracing Diversity” at the Ofield Dukes Diversity Summit\, presented by PRSA Detroit\, General Motors and The Wayne State Department of Communication.    In honor of the late Ofield Dukes\, APR\, Fellow PRSA – a distinguished PR professional\, educator and journalist – this engaging program for professionals of all levels will:redefine “diversity” beyond race andethnicity and explore its meanings for the public relations profession; examine the role of diversity within the profession\, publics and the process; and offerstrategies and tactics for communicating with diverse audiences.    Summit Highlights:     Millennials\, Gen X\, Boomers and the Silent Generation: Explore the impact of generational diversity and tactics for building better dialogue;   Hear about successful local PR campaigns targeting diverse populations;   Dialogue with mediaand PR practitioners about diversity issues in crisis communication;   Learn how an “inclusion” mindset can lead to success for you\, your organization and your clients;   Hear about the latestworkplace diversity trends and the valuable role that communication professionals can play in these efforts; and   Experience cultural entertainment\, including a special performance by the Wayne State African Dance Workshop    Speakers/Panelists:     Jocelyn Giangrande\, M.A.\, SPHR\, CCDP\, President and Founder\, SASHE\, LLC and author of What’s In Your Sandwich? 10 Surefire Ingredients for CareerSuccess   Bill Laitner\, Writer\, Detroit Free Press   Rodney Martin\, Diversity Partner\, Warner Norcross &amp; Judd LLP   GeorgellaMuirhead\, APR\, Partner/President\, Berg Muirhead and Associates   Alicia Nails\, J.D.\, Director\, Journalism Institute for Media Diversity   Matthew Seeger\, Ph.D.\, Dean\, College of Fine\, Performing and Communication Arts\, Wayne State University   Cristi Vazquez\, Communications Manager\, Chevrolet   Randy Walker\, Chief Diversity Officer\, Henry Ford Health System   More to come!    The Summit will take place Thursday\, February 16 from 8 a.m. to 2:00 p.m. at Wayne State University’s McGregor Memorial Conference Center\, 495 Ferry Mall in Detroit.    Cost:  $30 for PRSA Detroit members and $45 for nonmembers (includes breakfast and lunch).    The registration deadline is February 9.             Select Ticket Price       PRSA Members $30.00 USD Nonmembers $45.00 USD           
LOCATION:Wayne State University’s McGregor Memorial Conference Center, 495 Ferry Mall, Detroit, MI, United States
URL:http://www.prsadetroit.org/event/save-the-date-ofield-dukes-diversity-summit/
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