Checking the Vitals on Social Media in Healthcare

The last decade heralded the arrival of social media tools. The numbers are impressive. More than 300 million people are on Facebook. 346 million read blogs. 394 million people watch video clips online. While public relations professionals recognize the value of these communication tools, we all struggle with how to best integrate them into our PR toolbox. How do social media strategies help drive results for the overall communication goal? What social media tactics are appropriate? How do you measure success? What’s the process for weighing the pros and cons? Join the PRSA Detroit chapter for an open audience discussion with a diverse panel of the area’s leading healthcare public relations practitioners, facilitated by Tina Reed, health and environmental digital journalist at AnnArbor.com.

Bill Ferris, manager, web services, Henry Ford Health System
Barbara Palazzolo, APR, director, marketing and communications, In-House Hospice
Cande Tschetter, Ph. D., APR, CEO, Tschetter and Associates
Jessica Soulliere, senior public relations representative/social media communications coordinator, University of Michigan Health System

The program will be held on Thursday, Jan. 28 from 8 a.m. to 9:30 a.m. at Henry Ford West Bloomfield Hospital (www.henryfordwestbloomfield.com), 6777 West Maple Road, West Bloomfield. The program will be held in the hospital’s Demonstration Kitchen, which is adjacent to the main lobby. Attendees may park in the hospital’s guest parking lot directly in front of the main entrance. Map below.

Special State Conference Sneak Peek: At the 2010 Michigan State Conference (April 22, Rock Financial Showplace, Novi), Henry Ford Health System communicators will present “New Hospital is No Place for Old Media,” a case study of the hospital’s innovative 2009 media open house. PRSA Detroit members are encouraged to tour the facility following the panel discussion (9:30 a.m. to 10 a.m.) to see what journalists experienced first-hand.

Cost is $10 for PRSA/PRSSA members and $20 for non-members. Make your reservation, via PayPal, at www.prsadetroit.org ---- you do not need a PayPal account to use PayPal. Any questions please contact Nancy Skidmore at nskidmore@earthlink.net or 248-545-6499.

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