Train the Media Trainer: How to help your spokespeople become exquisite during any interview

Do you want your spokespeople to be more calm, confident and powerful with traditional and social media? Five-Time EMMY® award winning producer Shawne Duperon has trained thousands of CEOs, executives and PR pros on how to avoid on-camera interview mistakes. In this session you will learn:
• How to help your speaker manage internal anxiety
• The biggest broadcast blunders and how to avoid them
• How to make sure they don’t sound like a commercial
• How to use good gossip and word-of-mouth to get free publicity

No matter what your level of experience, when you leave this session, you'll pick up new tips on how to foster your spokespeople to act like a pro on the set if they've never done it before, and how to elevate the skills of your most seasoned representative.

Shawne Duperon has worked in the television business for nearly 20 years. She has taught thousands across the globe how to be exquisite on-camera so media consistently seek these spokespeople as ongoing guests. Shawne has worked at ABC and NBC, interviewed hundreds of celebrities, and has been featured in newspapers such as USA Today, The Washington Post and The Chicago Tribune. She's currently a Ph.D. candidate, creating leading-edge research on the relationship between mass media, gossip and word of mouth. Shawne is also a featured teacher in the 2010 documentary "The Luminaries,” a profile of the world's most transformational thinkers.

The program will be held on Tuesday, Feb. 16 11:45 a.m.-1 p.m. at Walsh College, 3838 Livernois Road, Troy.

Cost is $15 for PRSA/PRSSA members and $25 for non-members. Make your reservation, via PayPal, at www.prsadetroit.org ---- you do not need a PayPal account to use PayPal. Any questions please contact Nancy Skidmore at nskidmore@earthlink.net or 248-545-6499.

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