WHEN: May 17, 2012
WHERE: Sheraton Detroit Novi
21111 Haggerty Road, Novi, 48375
Join hundreds of public relations, marketing and communications professionals for the biennial PRSA State Conference.
Please stay tuned for breakout session details. Register today!
MTV’s Scratch, GameChangers to Keynote PRSA 2012 Michigan Conference
Mike Bonifer of GameChangers, LLC
In today’s networked world, Public relations and advertising’s quest to control messaging through a dominant and static narrative/story telling is fraught with inefficiency and futility. The reality is communication happens so fast, and on such scale, it cannot be entirely scripted.
Mike Bonifer, author of GameChangers – Improvisation for Business in the Networked World, and the co-founder of GameChangers, LLC, will open the conference with a keynote address that explores how we can draw upon the techniques of improvisation theater to build more compelling, memorable brand narratives through real-time conversations, especially within social media channels. During his highly interactive presentation, Mike will explore how emergent story telling – where the narrative is living and ever evolving into existence – can help communicators, marketers and advertisers alike thematically align a brand to what’s happening in the world, in real time, to foster more authentic and powerful relationships with audiences.
Anne Hubert of MTV Scratch
At 100 million strong, the Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. And they’re flipping every social custom and convention known to man on its head. You can’t beat them. So how will you join them?
Join us at lunch for an engaging keynote discussion with Anne Hubert, Senior Vice President of Scratch at Viacom Media Networks, on how brands can connect, collaborate and create the future with the Millennial consumer. Scratch is a creative swat team that channels the reach, connection and creative force of Viacom in new ways to drive culture and commerce. Leveraging the power of MTV, Comedy Central, Nickelodeon, and all of Viacom’s more than 170 channels and 500 digital media properties worldwide – their places in culture, creative talent, and audience connections – Scratch partners with brands on consulting, creative and consumer insights to create transformational results.
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