“Diversity is often framed as a ‘challenge’ that we must overcome. But it’s time to look at it as an opportunity to learn.”
Matthew Seeger, Ph.D., dean, College of Fine, Performing and Communication Arts at Wayne State University,
in his closing remarks at the 2012 Ofield Dukes Diversity Summit
PRSA Detroit’s diversity committee aims to:
1. Provide members with educational and professional diversity programming.
2. Diversify the PRSA membership and areas of chapter participation.
3. Share diversity focused content for members and visitors of interest.
Want to get involved? We’d love to hear from you! Contact Jasmin to learn more about committee opportunities or to share any diversity-related programming ideas.
Communications Specialist, UAW Retiree Medical Benefits Trust
Stay tuned for information.
DIVERSITY IN ACTION | MEMBER SPOTLIGHT
Amy Strauss, Public Relations Specialist at Health Alliance Plan
PRSA member since July 2012
The 2013 Ofield Dukes Diversity Summit was the first PRSA summit I’ve attended since joining PRSA. It’s always good to step away from what you do every day and think big picture, and that is exactly what I did at the summit! The media panel provided great insight on what journalists are looking for relative to stories on local ethnic populations. I met two of the reporters after the panel and was able to pitch stories tailored to their needs the week after the Summit. I made two solid media contacts that I know will serve me well as I continue to develop and pitch relevant stories for my organization. For those thinking of attending future PRSA Diversity programs, I would say definitely go! The speakers, presentations and contacts I made provided me with valuable insight I might not have gained had I not attended.
Ofield Dukes Diversity Summit | Third Annual (October 23, 2014)
More than 100 public relations practitioners, scholars and students gathered at Wayne State University to explore communicating and working with cross-generations. The third annual Ofield Dukes Diversity Summit – sponsored by PRSA Detroit, General Motors and the Wayne State University Department of Communication – offered an engaging setting for attendees to:
- Learn how boomers and millennials can work successfully together – what they’re teaching each other in the PR work environment.
- Learn how to encourage cooperative working relationships in the PR work environment for maximum efficiency, collegiality and project success.
- Learn how to work with cross-generations to successfully target messages and attract audiences.
- Hear about successful a local PR campaign targeting millennials.
- Participate in dialogue with media about reaching cross-generational audiences and preparing cross-generational content.
Ofield Dukes Diversity Summit | Second Annual (May 15, 2013)
More than 85 public relations practitioners, scholars and students gathered at Wayne State University on May 15 to explore the challenges and opportunities presented by the inherent ethnic and cultural diversity of southeast Michigan, and the links between public relations, diversity, social responsibility and ethics.
The second annual Ofield Dukes Diversity Summit – sponsored by PRSA Detroit, General Motors and the Wayne State University Department of Communication – serves as a tribute to Ofield Dukes, APR, Fellow PRSA, a trailblazing champion of diversity and social responsibility who died in 2011.
For more on the Summit, check out the article in the 2013 Summer Bulletin.
Ofield Dukes Diversity Summit (February 16, 2012)
Over 120 public relations students and professionals gathered in Detroit for the first-ever Ofield Dukes Diversity Summit, presented by PRSA Detroit, General Motors and The Wayne State Department of Communication in honor of the late Ofield Dukes, APR, Fellow PRSA – a distinguished PR professional, educator and journalist.
The program sought to redefine “diversity” beyond race and ethnicity and explore its meanings for the public relations profession; examine the role of diversity within the profession, publics and the process; and offer strategies and tactics for communicating with diverse audiences
- Trending #1 on Twitter in Detroit
- Summit highlights and lessons learned
- Learn more about Ofield Dukes, APR, Fellow PRSA
Diversity Deep Dive: Connecting with the LGBT Community & Media (June 27, 2012)
During National Gay & Lesbian Pride Month, PRSA teamed up with Jan Stevenson, co-publisher of Between The Lines and Antonio David Garcia, Executive Director at Affirmations for an in-depth look at: who the LGBT consumer is, why they’re important to public relations professionals and how to effectively communicate and develop relationships with the LGBT media and community resources.
Here are a few photos from the event:
- Michigan Roundtable for Diversity and Inclusion
- Pew Research Center – Millennials: A Portrait of Generation Next
- The Gay & Lesbian Alliance Against Defamation (GLAAD) Media Reference Guide
- Affirmations – a community center for lesbian, gay, bisexual and transgender (LGBT) people and their allies
- PRSA National Diversity Committee
- Weber Shandwick Diversity Survey: Presented at the 2012 Michigan State Conference