“Diversity is often framed as a ‘challenge’ that we must overcome. But it’s time to look at it as an opportunity to learn.”
Matthew Seeger, Ph.D., dean, College of Fine, Performing and Communication Arts at Wayne State University,
in his closing remarks at the 2012 Ofield Dukes Diversity Summit
PRSA Detroit’s diversity committee aims to:
1. Provide members with educational and professional diversity programming.
2. Diversify the PRSA membership and areas of chapter participation.
3. Share diversity focused content for members and visitors of interest.
Want to get involved? We’d love to hear from you!
Contact Jasmin to learn more about committee opportunities or to share any diversity-related programming ideas.
Communications Specialist, UAW Retiree Medical Benefits Trust
DIVERSITY IN ACTION | MEMBER SPOTLIGHT
Amy Strauss, Public Relations Specialist at Health Alliance Plan
PRSA member since July 2012
“The 2013 Ofield Dukes Diversity Summit was the first PRSA summit I’ve attended since joining PRSA. It’s always good to step away from what you do every day and think big picture, and that is exactly what I did at the summit! The media panel provided great insight on what journalists are looking for relative to stories on local ethnic populations. I met two of the reporters after the panel and was able to pitch stories tailored to their needs the week after the Summit. I made two solid media contacts that I know will serve me well as I continue to develop and pitch relevant stories for my organization. For those thinking of attending future PRSA Diversity programs, I would say definitely go! The speakers, presentations and contacts I made provided me with valuable insight I might not have gained had I not attended.”
Ofield Dukes Diversity Media Roundtable (Nov. 2, 2016)
PRSA Detroit hosted a media roundtable moderated by Jack Lessenberry, Michigan Radio’s senior political analyst and area head of the journalism faculty at Wayne State University. Sixty PRSA Detroit members and professionals and 30 PRSSA members from Wayne State University attended the event, which featured presenters from the Arab American News, BLAC Detroit Magazine, the Chaldean News, and El Central. The roundtable discussion highlighted:
- How public relations professionals can tailor their pitches to meet the needs and pique the interest of metro Detroit’s diverse communities
- How to expand your audience, broaden your professional network and learn from your colleagues
Connecting with the LGBT Community (June 28, 2016)
PRSA Detroit teamed with Affirmations, a community center serving the lesbian, gay, bisexual, transgender (LGBT) populations, Between the Lines, Michigan’s weekly LGBT community newspaper, and Equality Michigan, Michigan’s only statewide anti-violence and advocacy organization working primarily for the LGBT community to share insight on:
- The LGBT consumer
- The community landscape and its evolution
- Hot button issues
- The political landscape
- Why this audience is important to communications professionals
- How to effectively communicate to and develop relationships with the community and the media
Ofield Dukes Diversity Summit | Fourth Annual (Oct. 22, 2015)
PRSA Detroit’s community convened at Wayne State University to explore how professionals can recognize and overcome inherent bias in communications and hiring. The summit, which was sponsored by General Motors and the Wayne State University Department of Education, offered attendees the opportunity to:
- Learn what inherent bias is and how to identify it in themselves and their communications
- Hear legal, diversity and community leaders speak on the value of overcoming inherent bias in your communications and interpersonal relationships
- Learn ways to overcome inherent bias in PR and personal communications and hiring practices for more authentic and effective outcomes
Ofield Dukes Diversity Summit | Third Annual (Oct. 23, 2014)
More than 100 public relations practitioners, scholars and students gathered at Wayne State University to explore communicating and working with cross-generations. The third annual Ofield Dukes Diversity Summit – sponsored by PRSA Detroit, General Motors and the Wayne State University Department of Communication – offered an engaging setting for attendees to:
- Learn how boomers and millennials can work successfully together – what they’re teaching each other in the PR work environment.
- Learn how to encourage cooperative working relationships in the PR work environment for maximum efficiency, collegiality and project success.
- Learn how to work with cross-generations to successfully target messages and attract audiences.
- Hear about successful a local PR campaign targeting millennials.
- Participate in dialogue with media about reaching cross-generational audiences and preparing cross-generational content.
Ofield Dukes Diversity Summit | Second Annual (May 15, 2013)
More than 85 public relations practitioners, scholars and students gathered at Wayne State University on May 15 to explore the challenges and opportunities presented by the inherent ethnic and cultural diversity of southeast Michigan, and the links between public relations, diversity, social responsibility and ethics.
The second annual Ofield Dukes Diversity Summit – sponsored by PRSA Detroit, General Motors and the Wayne State University Department of Communication – serves as a tribute to Ofield Dukes, APR, Fellow PRSA, a trailblazing champion of diversity and social responsibility who died in 2011.
For more on the Summit, check out the article in the 2013 Summer Bulletin.
Ofield Dukes Diversity Summit (Feb. 16, 2012)
Over 120 public relations students and professionals gathered in Detroit for the first-ever Ofield Dukes Diversity Summit, presented by PRSA Detroit, General Motors and The Wayne State Department of Communication in honor of the late Ofield Dukes, APR, Fellow PRSA – a distinguished PR professional, educator and journalist.
The program sought to redefine “diversity” beyond race and ethnicity and explore its meanings for the public relations profession; examine the role of diversity within the profession, publics and the process; and offer strategies and tactics for communicating with diverse audiences
- Trending #1 on Twitter in Detroit
- Summit highlights and lessons learned
- Learn more about Ofield Dukes, APR, Fellow PRSA
Diversity Deep Dive: Connecting with the LGBT Community & Media (June 27, 2012)
During National Gay & Lesbian Pride Month, PRSA teamed up with Jan Stevenson, co-publisher of Between The Lines and Antonio David Garcia, Executive Director at Affirmations for an in-depth look at: who the LGBT consumer is, why they’re important to public relations professionals and how to effectively communicate and develop relationships with the LGBT media and community resources.
Here are a few photos from the event:
- Michigan Roundtable for Diversity and Inclusion
- Pew Research Center – Millennials: A Portrait of Generation Next
- The Gay & Lesbian Alliance Against Defamation (GLAAD) Media Reference Guide
- Affirmations – a community center for lesbian, gay, bisexual and transgender (LGBT) people and their allies
- PRSA National Diversity Committee
- Weber Shandwick Diversity Survey: Presented at the 2012 Michigan State Conference