Registration Opens for PRSA Detroit’s 2016 APR Prep Session

Are you a PRSA Detroit member interested in pursuing Accreditation in Public Relations (APR)? Maybe you’re interested in continuing education? If so, join us Friday, March 11, 2016 when the chapter begins its Universal Accreditation program with a comprehensive prep session at the Clinton-Macomb Public Library South Branch (35679 South Gratiot, Clinton Township). The session is scheduled from 8:00 a.m. – 5:30 p.m.

The APR designation is the profession’s only national post-graduate certification program. It signifies a high level of skill and competency in the field, builds or enhances fundamental knowledge making you a more skilled practitioner, enhances your approach to project planning and execution, and demonstrates a commitment to professional development to your current and future employer.

Accreditation is recommended for professionals with at least five years of experience in full-time practice or teaching of public relations, and who have earned a bachelor’s degree in a communications-related field or have equivalent work experience. However, any PRSA member in good standing can pursue Accreditation.

Prep session details

Local business and academic professionals and fellow PRSA Detroit members will present on communications theories, crisis communications/media relations, ethics, law, programming and research. Candidates will be tested on these practice areas during the accreditation process.

The session will also feature an overview of the three-part Universal Accreditation testing process, which includes the Readiness Review, portfolio presentation, and the computer exam.

Candidates will also have the opportunity to pair with an Accredited PRSA Detroit member who will serve as a mentor and provide insight, guidance and answer questions about the process.

Mark your calendar

Candidates who are interested in pursuing Accreditation in 2016 should note the following dates:

  • May 6:  Readiness review questionnaire due
  • Dates TBD:  Portfolio presentation panels (at the Clinton-Macomb Public Library Main Library in Clinton Twp.)

Are you interested in pursuing the APR?APR_logo

Learn more about APR here:

To register for the prep session, visit or contact Nancy Skidmore at [email protected]. The cost is $75 and includes breakfast and lunch.

Registered candidates can visit for tips on how to get a head start on the Accreditation process prior to the prep session.

For questions or more information, visit or contact a member of the PRSA Detroit Accreditation committee:

Jamie Morris, APR, [email protected], (586) 226-5013

Cynthia Carey, APR, [email protected], (586) 795-7888