By: Megan Bonelli
With Halloween around the corner it dawned on me that there are still many spooky myths about public relations. The top three that come to mind are that (1) PR is spin, (2) PR pros are just event planners and (3) anyone can do PR. These myths are bothersome because our PR community represents people, companies and brands that are meaningful in a transparent way. Here’s why these myths are undeniably FALSE.
PR = ‘Spin’
In case you didn’t know, PRSA has a code of ethics that all professionals in the industry abide by. Public relations is all about telling the truth and remaining ethical via all communication methods. NOT spin. This means consistent, transparent messaging about a person, organization or brand across all channels.(Social media, website, earned media, paid media, digital advertising and much, much more.) It’s also important to note that honesty and ethics are equally – if not more – important during a scary crisis than an average day/campaign. As PR pros, we are only as good as our word so we keep ethics at the forefront of all we do.
PR Pros Are ‘Just’ Event Planners
Ugh. Public relations can include event planning, however it is not all we do. Personally, I love event planning, there’s nothing more satisfying than executing an event from the inception of the idea all the way through a successful day, BUT public relations is much more than events. Public relations is about blogging, social media, media relations, brand messaging, crisis communications and so much more. Event planning is a small piece of the PR (pumpkin) pie.
Anyone Can Do PR
I am encouraging of anyone and everyone to pursue public relations as a career, but I truly think it takes a special person. Public relations pros are on, 24/7, no matter what type of PR we pursue (corporate, agency, nonprofit, heretical, etc.). We are the first line of defense for a crisis. We often bring our work home with us. It takes commitment, consistency, a positive attitude, perseverance, a desire for continual learning/self-improvement and more to be a PR pro. Not just anyone can do this wizardry.
There you have it. No need to be afraid of PR myths this ghostly season. To learn more about how our Detroit chapter dedicates itself to ethics please check out our website.
Megan Bonelli (formerly Peterson) is a Senior Account Executive at Franco, a national/Detroit chapter member of PRSA, Detroit PRSA blog committee chair and a PR volunteer for The Lake House in St. Clair Shores.
Feature picture from pexels