Detroit: A Changing Landscape for PR Pros

The times, they are a changin’ in Detroit. Talk about Detroit’s comeback has not been in short supply over the past few years, which is an awesome thing to see. I started college at Wayne State in 2009 and have enjoyed seeing the city make tremendous improvements since that time. But, there are a lot of articles out there about Detroit improving. In this blog, I’d like to take a look at how Detroit is changing as a place to work and play for PR pros.

The public relations industry as a whole is strong

Nationally, the job growth for PR managers is expected to be 10 percent between 2016 and 2026, which is faster than the national average for all occupations, according to the Bureau of Labor Statistics. Subjectively, I believe Detroit is steadily becoming more and more attractive for millennial PR pros. New housing options are being built seemingly all the time, and demand to live in the city is high. I would bet that we will continue to see an increase of PR pros in Detroit as the industry continues to grow, both locally and nationally. That brings me to my next point.

Things are looking great college grads

According to a recent study by Michigan State University Collegiate Employment Research Institute, the job outlook for college grads is the highest it’s been since the late 1990s. The study emphasized that it’s important for college students to do internships before graduating so they already have professional experience when entering the workforce. The study also found that one thing college grads have been lacking, according to the employers surveyed, is soft skills necessary to thrive in diverse environments. As PR pros, we must be the masters of soft skills to be successful.

Companies – both PR and otherwise – are moving to Detroit

More businesses are beginning to call Detroit home, including those in the PR realm. A few years ago, Mort Crim Communications, Inc. moved into a beautifully-redesigned office in Detroit’s Murphy-Telegraph Building. I think that was a great move for MCCI, and it allowed their staff to connect with the city on a deeper level.

More recently in July of this year, Chemical Bank announced it will bring its headquarters to Detroit, which will add 500 jobs. With strong growth and more companies choosing to have offices – or even their headquarters – in Detroit, I think that will open the door to more PR jobs and even potential clients for PR agencies in the area.

Thinking back to a decade ago, I can’t believe how much Detroit has changed. It is a wonderful place for PR pros to work and grow – from those who are just entering the field, to others who have been working in PR for decades. As PR pros, I think we should all stay tuned for many great things ahead.

Jeff Adkins is a public relations specialist with Henry Ford Health System, and a member of both PRSA National and PRSA Detroit.

Feature Image from Pexels

Jeff Adkins