Working in communications requires industry experience, drive and innovative thinking. Adding finances into the equation elevates the position because you will need to be proficient in financial trends and services – a topic that consumer’s pay close attention to.
The financial communications industry fills positions for writing, design, videography, social media, public relations, digital media, marketing – and so much more. Here are a few tips for getting started.
Get an Internship
Internships offer an inside look at the industry and allow you to work closely with communications professionals. Not only does the experience teach you about the industry, but it’s usually something that future employers will look for. The world of communications is fast-paced and changes quickly… Employers will expect potential employees to know how to operate within the business.
Internships also offer a great networking opportunity. Throughout the program, you’ll interact with a variety of different teams within the organization, offering you a chance to connect with people. Meeting people who might want to hire you is a great way to get your foot in the door for a post-graduation position. (If you’re a PRSSA member you can check out internships through its website.)
Master the Basics
To succeed in communications, one must be proficient in AP style writing – since you’ll be doing a lot of it. Consider studying and keeping a copy of The Associated Press Stylebook for reference. Additionally, you should know how to perform social media analytics, operate video equipment, design graphics, and of course, stay organized.
In financial communications, you will also need to be aware of industry trends and jargon, especially for writing purposes. Without the knowledge of the industry, you will not be able to write blogs and social media posts, make informational graphics and brochures or write scripts and storylines for videos.
Every communications position requires individuals to be up-to-date on market trends, the news and competitor relations. This means that as an employee, you will need to do a lot of reading and research – especially if you will be preparing materials on industry-specific topics. (I like Business Insider Finance and Forbes Money.)
Never stop learning. Communications professionals are expected to be experts within their field and must know how to effectively communicate to/with an audience.
Miranda Ferris is a Marketing Specialist at Michigan First Credit Union and a PRSA Detroit blog contributor.