Are you a Public Relations Society (PRSA) of Detroit member interested in pursuing Accreditation in Public Relations (APR)?
The APR designation is the profession’s only national post-graduate certification program. It signifies a high level of skill and competency in the field, builds or enhances fundamental knowledge making you a more skilled practitioner, enhances your approach to project planning and execution, and demonstrates a commitment to professional development to your current and future employer.
Accreditation is recommended for professionals with at least five years of experience in full-time practice or teaching of public relations, and who have earned a bachelor’s degree in a communications-related field or have equivalent work experience. However, any PRSA member in good standing can pursue Accreditation.
In recent years, PRSA Detroit has had success with an online prep session. You can go through the material at your own pace, but still have the support of professionals in the PRSA community through our mentor program. Sign into the online module to gain access to presentations that will help you through the APR process. We recommend you view the 2019 Accreditation Overview first, or attend the webinar on May 7 at 12 p.m. Both the webinar and the Accreditation Overview slides will outline all the information you’ll need to decide whether now is the right time for you to go through the APR process. The remaining presentations may be viewed at your leisure.
The online prep sessions will also feature an overview of the three-part Universal Accreditation testing process, which includes the Readiness Review, portfolio presentation, and the computer exam.
Since the process has been moved to an online environment, candidates will also have the opportunity to pair with an Accredited PRSA-Detroit member who will serve as a mentor and provide insight, guidance and answer questions about the process. Let us know if you are interested in being paired with a mentor.
Mark your calendar
Candidates who are interested in pursuing Accreditation in 2019 also should note the following dates:
- May 7 at 12 p.m.: APR overview via webinar
- June 10: Have your APR application turned in to National and alert PRSA Detroit that you’re going through the process
- July 29: Panel presentation candidate questionnaires must be completed and turned in to PRSA Detroit APR contacts
- Week of August 12: Panel presentations will be scheduled
Are you interested in pursuing the APR?
For questions or more information, visit www.prsadetroit.org or contact a member of the PRSA Detroit Accreditation committee listed below.
Cynthia Carey, APR
Jennifer Wilt, APR
Jamie Morris, APR