I love the world of public relations for a lot of reasons, but one of the foremost is the people. While each person is unique, I believe you’ll find similar qualities in many PR pros.
As PR practitioners, we love to make our clients glow. We are behind-the-scenes, diligently working to share information in a meaningful way, which ultimately allows consumers to make an informed choice when choosing a company with which to do business. We love showing how our clients are making the world a better place. And if our client makes a mistake, we help them acknowledge it, grow from the experience, and learn how to prevent it from happening again. A true PR practitioner is ethical, empathetic and builds trust with their clients and the public through honest communication.
In today’s 24/7 world, there is never a shortage of tasks for public relations practitioners. We often have to address many different projects at once.
When managing a high volume of work, it’s important to stay true to yourself, which can take many forms. Here are a few:
- Don’t Let Self Care Slip Away – Here is something we’ve all thought at one time or another: “I need to go home and keep working this.” In PR, there will be some times when you need to put in after-hours work, but don’t let it become so consistent that you can’t practice self-care. Being the best version of yourself begins with taking care of yourself, so don’t lose sight of that.
- Keep it Real – “The truth, no matter how bad, is never as dangerous as a lie in the long run,” said Ben Bradlee, executive editor of The Washington Post from 1968 to 1991. It is our responsibility to stay true to our ethics. The only way we can build and maintain the trust of those we serve is to be honest. If you ever face a situation when you are being told to do otherwise, you should walk away from it immediately.
- Don’t Settle for Less Than You Want – You have dreams and desires. There is something inside you that makes you feel alive; something you are passionate about. Make sure you always continue pursuing that, both professionally and personally. Perhaps you like working in PR, but would prefer to work in a different industry. If that’s the case, don’t settle for where you’re at. Keep on improving and growing until you get to where you want to be. It may be a long road and require real dedication, but it will be worth it.
These are just a few ways to stay true to yourself, and for each of us, that phrase probably has a different meaning. I hope you will take some time to reflect on the things that matter most to you, and be sure that you are giving those things the care and attention they deserve.
Jeff Adkins is a public relations specialist with Henry Ford Health System, and a member of both PRSA National and PRSA Detroit.
Feature picture from pexels