The New Year has begun, and we are officially off to the races! This year will bring many new opportunities to connect with your fellow PRSA Detroit members and continue your professional development journey – all while having a great time! We have a wide array of events already planned for the next few months, with more to come that are currently in the planning stages. Here’s a look at a few of our upcoming events.
Our first event of the year is our Mix & Mingle from 6-8 p.m. Thursday, Jan. 30 at Lockhart’s BBQ, 202 E. 3rd St. in Royal Oak. This event will be a fun and casual way to kick off 2020 with complimentary appetizers and a cash bar. This event is FREE, but please RSVP with Nancy Skidmore at (248) 545-6499 or [email protected] if you’d like to attend. This event is also open to PRSSA students who may be interested in joining upon graduation and would like to learn more about PRSA Detroit.
Feb. 19 – Tales from the ‘Dark Side’: Making a Successful Move from Journalism to PR
This panel will feature five former journalists who have successfully transitioned to second careers in PR and communications. The panelists include:
- Jeff Bennett – Manager of Financial, Corporate & Dealer Network Communications at Fiat Chrysler Automobiles; former Wall Street Journal reporter.
- Brenda Craig – Interim Vice President of Integrated Communications at Henry Ford Health System; former KDKA-TV (CBS) assistant news director.
- Ron Fournier – President of Truscott Rossman; former publisher and editor of Crain’s Detroit Business.
- Ed Garsten – Integrated Media Consultant at Franco and senior contributor at Forbes.com; former Detroit bureau chief and correspondent/anchor/producer at CNN.
- Jennette Smith Kotila – Chief Marketing Officer at MCCI; former editor at Crain’s Detroit Business.
Hosted at the Airfoil Public Relations offices in Royal Oak, this panel will explore the best practices, big surprises, and common misconceptions regarding the transition from journalism to PR. We’ll also discuss the challenges and opportunities presented by the ever-evolving media landscape, and what these changes mean for the future of news and PR. Stay tuned for registration information to be announced soon.
The third-annual PIO and the Right to Know crisis communication summit will take place from 8 a.m. – 4 p.m. Thursday, March 12 in Wayne State University’s Student Center, 5221 Gullen Mall in Detroit. Join DTE Energy and Wayne State’s College of Fine, Performing, and Communication Arts for a full-day of crisis communications programming, featuring keynote speaker Melissa Agnes, a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks. Registration for this event is currently open!
I hope to see many of you at these events and the others to come. Keep an eye on your email for event announcements from Nancy, and be sure to follow PRSA Detroit on Facebook, Twitter and LinkedIn if you haven’t done so already. Get ready for an exciting year ahead!
Jeff Adkins is a public relations specialist with Henry Ford Health System, and a member of both PRSA National and PRSA Detroit.