PRSA Detroit Has Your Back: Navigating New Professional Territory Together

Let me begin with the salutation that has become all too common during this uncertain time – I hope you and your families are staying healthy and safe.

As the COVID-19 global pandemic continues to impact every aspect of our personal and professional lives, it is clear that this will be the case study of our lifetime. Many of our members are standing shoulder-to-shoulder with those fighting this crisis across industries and sectors – putting our professional acumen into practice to disseminate clear information that can help save lives and livelihoods. I want you to know that I am inspired by the work of our members during this time and I offer encouragement to keep pushing onward, despite the overwhelming circumstances.

During this unprecedented time, which is putting our collective professional skills to the test, I want you to know that PRSA Detroit is here for you. The PRSA national chapter has developed a COVID-19 resource page, complete with crisis communications guidance, a list of upcoming virtual events and on-demand webinars. In addition, we have launched a PRSA Detroit COVID-19 resource page with curated content from PRSA members offering guidance on navigating the communications challenges presented by the COVID-19 pandemic. We will continue to build upon this page and welcome your submissions. If you have resources for consideration, please contact Karah Davenport or Bianca Kashat with your submission.

In times of challenge and uncertainty, it is critical to maintain and further hone your skills. Now, more than ever, I strongly encourage you to fully utilize the value of your PRSA membership, including accessing the wealth of FREE resources available. I also urge those members who may be interested furthering advancing their professional journey through accreditation to register for our upcoming APR 101 webinar on April 23.

As we all adjust to the ever-changing and strange new landscape of operating amidst a global pandemic, I assure you, PRSA Detroit has your back.

Stay healthy. Stay home. Stay strong. 

Kim Eberhardt – PRSA Detroit President