PRSA ICON Day 4 Recap

ICON 2020 is officially in the books and ended with a bang. The opening plenary speaker was science writer Laurie Garrett, whose eye-opening presentation focused on the depth of disinformation in our society and its impacts by using the story of COVID-19 as an example.

With several talks over the four days of ICON addressing the rampant amount of disinformation happening across our country, she began with some important definitions.

  • Disinformation: A deliberate publishing of false information intended to create fear and division.
  • Misinformation: False information that is shared and circulated without intention to deceive or divide.
  • Inaccuracy: Getting information incorrect, but in a way that can be corrected.

The presentation was fast paced with so much information and presented as a story of disinformation and how it can impact life and dealth and understanding across our country. It is hard to discuss some of the statistics and information presented without getting political this close to the election, but based on the questions and the chat room, the information was surprising and well received.

The conference ended with the announcement that the next ICON will be held October 17-19, 2021 in sunny Orlando, FL. I hope to see you all there.

Jennifer Day is the Great Lakes Regional Coordinator for the National Oceanic and Atmospheric Administration (NOAA) and a long-time member of Detroit PRSA and will be joining the PRSA national board in 2021.