When I had the honor to become president of the PRSA Detroit chapter, I had no idea what was in store for us all. To use the cliché of the year – it’s been “unprecedented.” It is clear this year has been rife with challenges for us all – personally and professionally. It has also been filled with surprises.
As public relations professionals – we were built for this moment. This is likely the most significant set of crisis communications issues most of us will ever face. We have been forced to evolve (hello, virtual everything!), adapt and summon our collective creativity to help our clients and organization thrive in a prolonged, unexpected moment. I’ve been proud of how our chapter and our profession have responded.
Our expertise has been and will continue to be critical in guiding the conversations and action of our time. The COVID-19 pandemic. Racial injustice. Political turmoil. An unparalleled level of skill is required to manage and advance action around this moment. We have the opportunity to elucidate the issues at hand and offer critical counsel to create meaningful action.
It is important to focus on the lessons learned from 2020. The human capacity to embrace change and triumph over adversity. The ingenuity and creativity showcased at we all found new ways to remain connected while physically separated and developing new programs, platforms and approaches to respond to the needs of the day. In a year of great loss – true, clear, effective communications had a shining moment.
As we collectively look toward the new year and what comes after the great strife of 2020, let’s choose to feel empowered and emboldened. Empowered to lead. Empowered to contribute to and shape a brighter path forward for all of us.
I appreciate the opportunity to serve the chapter this past year. Thank you for your strength, inspiration and resilience. Happy New Year!
Kim Eberhardt is Account Director at Identity, a marketing and creative agency that leverages today’s Modern PR Mix to help clients tap into the true value and power of strategic communications. She has been a PRSA Detroit member for the duration of her professional career and serves as the 2020 chapter president. She holds a BA in journalism and an MA in public relations both from Michigan State University (Go Green!).
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