PR Students Wanted: 2021 Memorial Scholarship Now Open

Just five questions stand between one outstanding student and a $2,000 scholarship. PRSA Detroit is proud to offer The Donald P. Durocher Memorial Scholarship once again for a Michigan undergraduate student majoring in public relations, journalism, communications or a related field.

The scholarship application consists of five simple questions about the applicant’s view of the PR profession, experience as a PR practitioner and an option to include writing samples or case studies. The most successful candidates clearly and concisely articulate their PR experience and the impact they hope to make on the profession. Applicants are not required to be Public Relations Student Society of America members, but involvement in PRSSA or other Communications-related volunteer activities will be strongly considered.

Applicants must be full-time students for the 2021 calendar year and seniors graduating in 2021 are not eligible. Finalists may be required to participate in an interview by the Scholarship Committee judges. The deadline to apply is March 31, 2021.


Once selected, the winning student’s university account will be credited the $2,000 directly by PRSA Detroit’s Education Fund, which is administered by the Community Foundation for Southeast Michigan (CFSEM).

Hopefully, the money helps ease the financial burden of education, but the scholarship may also serve as a launch pad into a successful career in PR and communications. The recipient will be honored publicly at PRSA Detroit’s annual meeting later this fall and make remarks in front of our membership. This industry exposure can be critical to those students looking to enter the workforce in the not-so-distant future.

Many previous scholarship honorees have also remained involved with PRSA Detroit upon graduation. The networking and sense of community provided by PRSA Detroit often acts as a springboard for these young professionals and sets the sky as their only limit.

Looking forward to seeing your application!

Chris Bonelli is an Assistant Communications Manager at General Motors supporting its Global Product Development organization. He is a PRSA Detroit member and co-chair of the scholarships committee.