Whether for personal fulfillment, professional advancement or simply the “street cred” of those official letters, pursuing Accreditation in Public Relations (APR) is well within your reach, and PRSA Detroit is here to help you.
Before you consider earning Accreditation: the process is recommended for professionals with at least five years of experience in the full-time practice or teaching of public relations, and who earned a bachelor’s degree in a communications-related field or have equivalent work experience. (If you don’t meet these criteria and want to attempt the process anyway, no worries, any PRSA member in good standing can pursue Accreditation).
As the PR profession’s only national post-graduate certification program, the APR designation signifies a high level of skill and competency in the field and demonstrates a commitment to professional development to your current and future employer. The process itself builds, enhances and reinforces the fundamental knowledge of PR practice, making you a more skilled practitioner, and those who have pursued their APR have described the experience as enhancing their approach to project planning and execution.
While many practitioners take a self-guided, solo approach, you do not have to earn your APR alone. PRSA National and PRSA Detroit both offer a variety of resources and the support of other professionals who have been through the trenches. From study guides to seminars and mentors to the APR committee members, the tools are at your disposal to set you on the path to succeed.
If you are still feeling a bit of trepidation about submitting your application, join the PRSA Detroit APR Committee for an overview webinar April 21, 2021 from noon to 1 p.m.
In the webinar, the APR Committee will overview the process, the Detroit Chapter’s APR timeline and the resources available to you in your pursuit. You don’t have to make a commitment to earning your APR to join the webinar, but you may feel compelled to do so afterward!
IMPORTANT DATES HIGHLIGHTS FOR 2021
- April 21, 2021 at noon: Join members of the PRSA Detroit APR Committee for a webinar that outlines the accreditation process.
- June 2021: Turn in your APR application to PRSA National* and alert PRSA Detroit that you’re going through the process by the end of June.
- July 2021: Complete the panel presentation candidate questionnaire to be recognized in time for the November 2021 Annual Meeting.
- August 2021: Each candidate must present to a panel of APRs. We will work to ensure that your panel presentation is scheduled in August to help keep you on track for November 2021 recognition.
- November 2021 (date TBD): Candidates who complete the APR accreditation process (panel presentation and exam) by Nov. 1, 2021 to be eligible at the November 2021 Annual Meeting.
To register for the prep session, go to https://zoom.us/webinar/register/WN_Z5Bq80AlTmS44e5Hwv9fPQ
STILL HAVE A FEW QUESTIONS?
For more information, visit www.prsadetroit.org or contact a member of the PRSA Detroit Accreditation committee listed below.
Jen Mrozowski, APR (co-chair) – [email protected]
Kristin Sokul, APR (co-chair) – [email protected]
Kristin Sokul, APR, is a director at Tanner Friedman Strategic Communications. She serves as co-chair of the PRSA Detroit Chapter APR Committee and on the PRSA Detroit Board of Directors.