Global Diversity Awareness Month 2021: Now is not the time to let up on the gas

October is Global Diversity Awareness Month. This month is designated to celebrate and increase awareness about the diversity of cultures and ethnicities and the positive impact diversity can have on society.

Diversity, Equity and Inclusion (DE&I) have made great strides in the last few years. During a time of national turmoil, corporations and organizations had to look within and audit their own DE&I initiatives. They worked hard on allyship education by teaching employees how to speak out against workplace injustices, defining pronouns and educating them on recognizing microaggressions. The steps toward making workspaces more equitable is commendable.

However, it is important to note that now is not the time to slow up progress. Though the media’s focus on DE&I has shifted, the need to move the needle is crucial. It is still important to create sustainable communities and work environments that everybody feels seen, heard and valued. It is also important that long-term strategies supporting DE&I initiatives are consistent.

If you haven’t already, now is the time to come up with a long-term plan for DE&I in your organization. You can start by answering the following:

  • How will we address the discourse of race and social justice in the workplace and with stakeholders?
  • How can we ensure that future work environments are more inclusive and equitable?
  • How can we show employees and stakeholders that we are holding ourselves accountable and implementing real DE&I centered strategies?

Perilous times have changed the way we work and most of all, the way we communicate. It is obvious that businesses are not the same and that there is a new way of doing things. We are beyond the “show your work” period and now its time to have the necessary conversations that include long-term strategies.

So, we continue the conversation, but with a few experts. Join PRSA Detroit for an upcoming panel discussion to explore crisis communication and how teams across industries respond to social justice issues and how they are creating new strategies to address ongoing DE&I needs on Thursday, October 14 at noon (EST). We are so excited to welcome the following industry heavy hitters onboard for this discussion:

  • Tina Kozak, CEO, Franco
  • Bridget Hurd, vice president and chief diversity officer, Inclusion and Diversity, Blue Cross Blue Shield of Michigan,
  • Walter Kraft, vice president of Communications, Eastern Michigan University
  • Shawn H. Wilson, president and CEO, Boys & Girls Clubs of Southeastern Michigan

We hope you can join us at this incredible event designed to help us learn more about incorporating effective DE&I strategies into communication plans. You can attend virtually by streaming the event from any of our social media links provided below.





We look forward to seeing you there!

Janeal Garry is a communications specialist with the emerging markets division of Blue Cross Blue Shield. She is also the chair of PRSA Detroit’s diversity and inclusion committee.