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2020 Measurement and Analytics Certificate Program

August 12, 2020 - September 16, 2020

Lead Presenter: Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission, CEO, Sinickas Communications, Inc.

The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. At the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a skills-based certificate of completion when you’re finished. The course involves a combination of presenters. Each week, you will hear from one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts.

This brand-new professional development offering is designed as a live, online series of six modules and will launch on August 12, airing each consecutive Wednesday from 3-4:30 p.m. EDT (Aug. 12, Aug. 19, Aug. 26, Sept. 2, Sept. 9 and Sept. 16). All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Measurement and Analytics Community, an exclusive online forum offering private access and interactive dialogue with other members taking this course.

After successfully completing and passing a multiple-choice test at the end of the six-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume.

Measurement and Analytics Certificate Program Modules*:

  • Using Research Before Developing Communication Plans
  • Evaluating the Success of Messaging/Campaigns
  • Evaluating the Success of Channels
  • Connecting Communication Measures to Business Results
  • In-Depth Measures for Specific Channels
  • Best Practices for Research Methodology


About the Presenter

Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission, has been measuring communication over several decades in both corporate positions and for clients. Her practical approaches have led to promotions for herself and clients, as well as increased funding by senior leaders.  She has conducted research and training in 32 countries, written over 150 articles on research available at her website (www.sinicom.com), and written a manual, How to Measure Your Communication Programs.