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Making an Impact with Metrics
June 17 @ 12:00 pm - 1:00 pmFree
Data abounds. On the daily, communications professionals are assessing website user stats, digital advertising impressions, social media engagement metrics, email open/click rates, and more with the goal of gaining some insight into audience habits and motivations.
So, what data should practitioners be looking at and how can they strategically use this data to make an impact on the success of communication campaigns?
Join us for a 60-minute program discussing how PR professionals can make better decisions and gain valuable insights all through the use of key metrics. Our three panelists will share their experiences and perspectives on data marketing and how they are using metrics to gauge performance and showcase the value of communications to their organizations.
PRE-REGISTRATION IS REQUIRED.
Chad Cyrowski, Chief Digital Officer at Truscott Rossman
Diego Costa, Global Marketing Manager at Chem-Trend
Cyndi Greenglass, Senior Vice President Strategic Solutions, OSG Customer Engagement Services
Josh Wilson, Vice President of Marketing at Whitefish Credit Union