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Making an Impact with Metrics

June 17 @ 12:00 pm - 1:00 pm

Free

Data abounds. On the daily, communications professionals are assessing website user stats, digital advertising impressions, social media engagement metrics, email open/click rates, and more with the goal of gaining some insight into audience habits and motivations.

So, what data should practitioners be looking at and how can they strategically use this data to make an impact on the success of communication campaigns?

Join us for a 60-minute program discussing how PR professionals can make better decisions and gain valuable insights all through the use of key metrics. Our three panelists will share their experiences and perspectives on data marketing and how they are using metrics to gauge performance and showcase the value of communications to their organizations.

PRE-REGISTRATION IS REQUIRED.

Register Now: https://zoom.us/webinar/register/WN_sf4bXocvS4aSDvdq-UIGAg

 

MODERATOR

Chad Cyrowski, Chief Digital Officer at Truscott Rossman

 

PANELISTS

Diego Costa, Global Marketing Manager at Chem-Trend

Cyndi Greenglass, Senior Vice President Strategic Solutions, OSG Customer Engagement Services

Josh Wilson, Vice President of Marketing at Whitefish Credit Union

 

Chad Cyrowski

Diego Costa

Cyndi Greenglass

Josh Wilson

 

Details

Date:
June 17
Time:
12:00 pm - 1:00 pm
Cost:
Free
Website:
https://zoom.us/webinar/register/WN_sf4bXocvS4aSDvdq-UIGAg

Venue

Zoom Meeting

Organizer

PRSA