Loading Events

« All Events

  • This event has passed.

Meet the Media Covering Cannabis

May 26 @ 12:30 pm - 1:30 pm

Michigan is among the United States’ most mature cannabis markets, having been just the 13th state to legalize the plant for therapeutic use in 2008 and making recreational use legal in 2019.

Since then, the state has raked in millions in recreational sales each month as more and more operators come online and grow. However, some stigmas still remain as the plant remains illegal at the federal level.

Michigan media outlets have grappled and experimented with how to tell the stories of Michigan’s burgeoning cannabis industry as sales have climbed – and with them, mainstream appeal.

During the panel, leaders from Identity’s cannabis practice will discuss the industry’s evolution – and the resulting shifts in storytelling – with key media decision makers covering cannabis.


Register Now: https://zoom.us/webinar/register/WN_vV3DPrhPSnGj_oP8xticyw.


Andrea Trapani, Managing Partner, Identity

Jordan Walker, Account Manager, Identity


Gus Burns, Cannabis Industry Reporter, MLive

Lee DeVito, Editor in Chief, Detroit Metro Times

Al Johnson, Planning Editor, Fox 2 Detroit

Andrea Trapani

Jordan Walker

Gus Burns

Lee DeVito

Al Johnson


May 26
12:30 pm - 1:30 pm