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PRSA Detroit Ethics Webinar: THE EDELMAN TRUST BAROMETER AND THE EPIDEMIC OF MISTRUST
September 16 @ 12:00 pm - 1:00 pm
The 2021 Edelman Trust Barometer revealed that the majority of respondents believe there is a trust deficit among key institutions: journalism, business and government.
In honor of PRSA Ethics Month, join PRSA Detroit and guest speaker Dan McDonald, Executive Vice President of Edelman and Global Client Lead of FedEx, to better understand how the Trust Barometer reflects customer opinion and how communicators and PR professionals can restore credibility and confidence. Dan will discuss some of the features of the Edelman Trust Barometer, ways to communicate in an environment as the tide of misinformation rises, and how to promote accurate,
truthful and ethical information for clients.