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Rebuilding Trust in Your Communications: The Medium, the Messages and the Messengers

June 29 @ 8:30 am - 9:30 am

 Mistrust is one of the biggest challenges that communicators face. Recent political and social issues, combined with the misinformation and myths that can accompany them, have left communicators facing publics that are both critical and circumspect. But rebuilding trust can be possible by using the right mix of media, messages and messengers. 

MCCI’s Rich Donley, APR, and Michelle Franzen Martin will show how to break down barriers and help rebuild trust in your communications by sharing with you their experience with Michigan Nonprofit Association’s 2020 census campaign. You’ll learn how to leverage the influence of media and community members, as well as kids and trusted messengers, to overcome myths and misconceptions – and to be sure your message is heard and acted upon. The multi-year census campaign, which targeted historically undercounted populations across the state, received a 2021 IABC Gold Quill award of merit and is a finalist for the 2021 PRSA Silver Anvil award.

 

PRE-REGISTRATION REQUIRED

Register Now: https://www.eventbrite.com/e/rebuilding-trust-in-your-communications-tickets-157672146635

 

MODERATORS

 Rich Donley, APR, President, MCCI 

Michelle Franzen Martin, Account Director, MCCI 

 

Rich Donley, APR

Michelle Franzen Martin

 

 

Venue

Zoom Meeting

Organizer

PRSA