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Reputation On The Line: Building, Managing and Defending Reputation
July 30, 2020 @ 10:00 am - 4:00 pm
Presenter: Paul G. Omodt, APR, Fellow PRSA, ABC, MBC, owner and principal, Omodt & Associates Critical Communications
In today’s world, reputations that took a lifetime to build can be gone in an instant — so learning how to successfully build, manage, defend and grow your organization’s reputation is a critical function of any communicator’s role.
In this virtual workshop, veteran communicator and PRSA Fellow Paul Omodt will walk participants through the elements necessary to master the concepts that underlie reputation. Starting with the concepts that shape and inform modern reputation, the seminar will explore how to take those concepts and turn them into actionable elements of reputation that are measureable and speak to the organization’s core values. Participants will learn distinct ways to build a reputation based on what is right for their organization.
But building a reputation is one thing, managing it appropriately is an entirely different skill set. By learning how to take baseline reputational measurements and see what growth is possible, the strategies and tactics most likely to enhance reputation will be explored through examples, case studies and hands-on exercises. Participants will see how actively managing reputation is part of a communicator’s operational and communications functions.
And when reputation is threatened by slowly or quickly moving events, this session will examine the strategies the communicator can use to both protect and perhaps enhance reputation.
This virtual program features a mix of classroom-style lecture, small group and personal exercises, virtual hands-on development sessions and pre-readings on the nature of reputation. At the end of the workshop, participants will be ready to explore, create, grow and defend the reputations their organization needs to thrive.
BY THE END OF THIS WORKSHOP, PARTICIPANTS WILL BE ABLE TO:
- Turn reputation concepts into actionable elements of reputation that are measurable and speak to their organization’s core values.
- Define steps and ways to build a reputation based on what is right for their organization.
- Explore strategies and tactics most likely to enhance a reputation, using examples.
- Examine the strategies the communicator can use to both protect and perhaps enhance reputation.
- Explore, create, grow and defend the reputations their organization needs to thrive.
About the Presenter
A 25-year veteran of the national public relations and communication landscape, Paul Omodt, APR, Fellow PRSA, ABC, MBC, is known for handling some of the Midwest’s biggest crisis and critical communication situations. From the 1998 Northwest pilots’strike to the 35W bridge collapse, and from product recalls to corporate restructuring, his communication skills and strategies have left a lasting impact.
A nationally recognized communications professional, Omodt’s expertise is sought by a broad mix of clients from leading corporations to small businesses and nonprofits who appreciate his ability to analyze an issue and provide a communication solution.
He is a frequent speaker and guest lecturer where his mix of practical experience, storytelling and engaging speaking style make him a conference favorite.
Omodt received his undergraduate and graduate degrees from the University of St. Thomas. He has continued his career at St. Thomas where he has been an adjunct professor in both the undergraduate communications and journalism department and the graduate Masters of Business Administration department.