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Tales From the ‘Dark Side’
February 19 @ 8:00 am - 9:30 am
MAKING A SUCCESSFUL MOVE FROM JOURNALISM TO PR
When journalists change careers, they often pursue positions in PR and communications. Right now, making “the jump” may seem more compelling than ever: Newsroom headcounts and budgets are on the decline, and the journalism industry continues to face incredible challenges. So, what do journalists need to know before taking that leap of faith? Which skills may translate perfectly to a career in PR, and which new skills will they need to master? In this roundtable of former journalists who have successfully launched second careers in PR and communications, we’ll explore the best practices, big surprises, and common misconceptions regarding the transition from journalism to PR. We’ll also discuss the challenges and opportunities presented by the ever-evolving media landscape – and what these changes mean for the future of news and public relations.
PANELISTS & MODERATOR
Manager of Financial, Corporate & Dealer Network Communications at Fiat Chrysler Automobiles (FCA); former Wall Street Journal reporter
Vice President of Integrated Communications at Henry Ford Health System; former KDKA-TV (CBS) assistant news director
President of Truscott Rossman; former publisher and editor of Crain’s Detroit Business
Integrated Media Consultant at Franco and senior contributor at Forbes.com; former Detroit bureau chief and correspondent/ anchor/producer at CNN
JENNETTE SMITH KOTILA
Chief Marketing Officer at MCCI; former editor at Crain’s Detroit Business
TIM MOYNIHAN, MODERATOR
Editorial Director at Airfoil Group; former writer at WIRED
$25 – PRSA Members
$35 – Future Members