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Tales From the ‘Dark Side’

February 19 @ 8:00 am - 9:30 am

MAKING A SUCCESSFUL MOVE FROM JOURNALISM TO PR

When journalists change careers, they often pursue positions in PR and communications. Right now, making “the jump” may seem more compelling than ever: Newsroom headcounts and budgets are on the decline, and the journalism industry continues to face incredible challenges. So, what do journalists need to know before taking that leap of faith? Which skills may translate perfectly to a career in PR, and which new skills will they need to master? In this roundtable of former journalists who have successfully launched second careers in PR and communications, we’ll explore the best practices, big surprises, and common misconceptions regarding the transition from journalism to PR. We’ll also discuss the challenges and opportunities presented by the ever-evolving media landscape – and what these changes mean for the future of news and public relations.

PANELISTS & MODERATOR

JEFF BENNETT

Manager of Financial, Corporate & Dealer Network Communications at Fiat Chrysler Automobiles (FCA); former Wall Street Journal reporter

BRENDA CRAIG

Vice President of Integrated Communications at Henry Ford Health System; former KDKA-TV (CBS) assistant news director

RON FOURNIER

President of Truscott Rossman; former publisher and editor of Crain’s Detroit Business

ED GARSTEN

Integrated Media Consultant at Franco and senior contributor at Forbes.com; former Detroit bureau chief and correspondent/ anchor/producer at CNN

JENNETTE SMITH KOTILA

Chief Marketing Officer at MCCI; former editor at Crain’s Detroit Business

TIM MOYNIHAN, MODERATOR

Editorial Director at Airfoil Group; former writer at WIRED

Register Now!

$25 – PRSA Members

$35 – Future Members

 

Details

Date:
February 19
Time:
8:00 am - 9:30 am

Venue

Airfoil Public Relations
336 N. Main Street
Royal Oak, MI United States