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The COVID-19 Vaccine & The Healthcare Industry: Addressing Challenges in Communications
May 19 @ 12:30 pm - 1:30 pmFree
IABC Detroit (International Association of Business Communicators, Detroit Chapter) and PRSA Detroit (Public Relations Society of America, Detroit Chapter) invite you to a virtual panel discussion about the role of healthcare organizations in rolling out communications related to the COVID-19 vaccine. Panelists will discuss how they have addressed misinformation, strategically
reached their communities, and overcome the challenges of vaccine communications. Shannon Alexander, president of IABC Detroit and Communications Manager at Blue Cross Blue Shield of Michigan, will moderate the 60-minute panel discussion.
Shannon Alexander, president of IABC Detroit and Communications Manager at Blue Cross Blue Shield of Michigan
Mark Geary, APR, Head of Communications, Beaumont Health
Amy Lefevre, Director of Engagement Strategy, Marathon Health
Michael Odom, Vice President of Marx Layne & Company, representing Central City Integrated Health
Melissa Thrasher, Senior Communications Specialist, Ascension Michigan