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The COVID-19 Vaccine & The Healthcare Industry: Addressing Challenges in Communications

May 19 @ 12:30 pm - 1:30 pm

Free

IABC Detroit (International Association of Business Communicators, Detroit Chapter) and PRSA Detroit (Public Relations Society of America, Detroit Chapter) invite you to a virtual panel discussion about the role of healthcare organizations in rolling out communications related to the COVID-19 vaccine. Panelists will discuss how they have addressed misinformation, strategically
reached their communities, and overcome the challenges of vaccine communications. Shannon Alexander, president of IABC Detroit and Communications Manager at Blue Cross Blue Shield of Michigan, will moderate the 60-minute panel discussion.

 

Shannon Alexander, president of IABC Detroit and Communications Manager at Blue Cross Blue Shield of Michigan

PANELISTS INCLUDE:

Mark Geary, APR, Head of Communications, Beaumont Health

Amy Lefevre, Director of Engagement Strategy, Marathon Health

Michael Odom, Vice President of Marx Layne & Company, representing Central City Integrated Health

Melissa Thrasher, Senior Communications Specialist, Ascension Michigan

 

Mark Geary

 

Amy Lefevre

 

Michael Odom

 

Melissa Thrasher

REGISTER TODAY:

https://www.eventbrite.com/e/covid-19-vaccine-the-healthcare-industry-challenges-in-communications-tickets-153970436721