Blog – On The Record

The Importance of Ethics in PR

By: Jamie Moris
P.T. Barnum’s quote, “There’s no such thing as bad publicity,” is often associated with the work of PR practitioners, but wow have times changed! Nowadays, ethics has become a staple for PR practitioners. In fact, PR practitioners are considered the conscience of management within an organization. Ethics are important to help gain public

Top 6 Media Relations Tips From Crain’s Business Detroit

By : Megan Peterson
The year’s first PRSA event started out with a bang in January. Seven prestigious members of Crain’s Detroit Business’ news team joined our chapter at Lawrence Technological University to talk about their team.
The panel shared lots of interesting information about its adjusted business model (check out the Franco blog for more

Top Three Tips for NAIAS Success

By: Ann Marie Fortunate
As always, NAIAS is a great way to kick off the year, it brings a lot of energy not only to the agency, Franco where I work, but to the city overall.
This was the fifth year I’ve represented clients at NAIAS – which has spanned Tier 1 and Tier 2 suppliers,

Tips to turn job loss into your next opportunity

By: Kevin Byrnes
“The citizens of Wayne County thank you for your service,” read my exit letter from my job as Senior Communications Manager from the county. While I had known for days I was being laid off following a political change in the administration, the letter felt like a dagger. Goodbye. Good luck. Now what?
Fortunately,

5 Tips for Getting Leadership onboard with PR

By: Megan Peterson
Unfortunately, sometimes, we run into leadership who don’t understand and/or prioritize PR at their company. We’ve compiled 5 tips to help you in your determination to show off why PR is crucial, at any company.

Patience. PR/marketing may be something they have NO experience with. Having patience is key to making sure leadership understands

PRSSA Chapter Feature: Eastern Michigan University

By: Megan Peterson
We’ve said it before, but we’ll say it again, PRSA Detroit is very fortunate to work with some exceptional Metro Detroit PRSSA Chapters. This month we’re featuring the Eastern Michigan University PRSSA chapter.
The chapter’s PRSSA Faculty Advisor/PR Assistant Professor, Dr. Jamie Ward, says it best, “Our chapter is small but mighty.” Currently,

Strengthening Your Core: Keeping PR Pros Ethically Fit

By: Jeff Adkins
“Quality means doing it right when no one is looking.” – Henry Ford.
As I prepared for PRSA Detroit’s ethics webinar titled “Strengthening Your Core: Keeping PR Pros Ethically Fit,” the quote above from Henry Ford kept going through my mind. He may have been referencing quality in the context of building automobiles, but

5 Detroit PRSA New Year Gratitudes

2017 was quite an amazing year. There is SO much to be grateful for but we narrowed it down to our top five.

We’re so thankful for our members – you make our chapter what it is: amazing
Our gratitude is endless for our sponsors – these are great businesses that allow us to make our chapter

Autonomous Driving Communications Event Recap

By: Megan Peterson
Earlier this year we had one of the coolest PRSA Detroit events to date. The panel discussion focused on autonomous driving communications, generously hosted by General Motors and its Heritage Center in Sterling Heights, MI. Our fearless leader and Chapter President, Tim Wieland, moderated a panel of four awesome, local PR pros.

Kevin Kelly,