Student Services

PRSA-Detroit offers a variety of programs to prepare future practitioners for a career in public relations. Any Michigan college or university offering a public relations degree can establish a PRSSA chapter and benefit from PRSA-Detroit student programs.

Donald P. Durocher Memorial Scholarship


Donald P. Durocher, APR

The  Donald P. Durocher Memorial Scholarship Award is sponsored by the Scholarship Committee of the Detroit Chapter of the PRSA. Two scholarships are made available through the chapter’s Education Fund, which is administered by the Community Foundation for Southeast Michigan (CFSEM). According to our agreement with CFSEM, the scholarships are to be used strictly for college tuition.

Award Amounts: One scholarship at $2,000

Criteria:  Undergraduate students majoring in public relations, journalism, communications or a related field may apply. Seniors graduating in 2021 are not eligible. Applicants must be full-time students for the 2021 calendar year. 



How to Apply:

Students must respond to a series of questions in essay form and be available for a possible interview by the Scholarship Committee judges. Please complete the easy online form, just click here.

Deadline to apply: March 31, 2021.

Student Conferences

These annual statewide events feature keynote addresses and breakout sessions led by local practitioners from a variety of practice areas and industry specialties. Students can also discuss career goals and seek internship placement in one-on-one meetings with seasoned Detroit Chapter members.

Luncheon Sponsorships

Students attend the chapter’s monthly meetings at no charge through the generosity of PRSA members. The luncheon gatherings provide an opportunity for students to network with senior practitioners and hear communications experts, industry executives and local leaders speak about a variety of subjects. Afterwards, students by-lined articles about the luncheon presentations for the PRSA Bulletin newsletter.


The Detroit Chapter maintains an online directory of local and, occasionally, national internship opportunities offered by PRSA member.

Student Development Events

Events will be held throughout the year to help students prepare for entering the professional world. Public relations practioners will serve as special speakers to discuss topics such as improving public relations skills, resume development and obtaining internships and that first job.

Agency Tours

Students get a first-hand look into the life of a public relations professional. Public relations agencies in the Detroit area will open up their doors to discuss their clients, the types of services they offer and also provide real-world case studies and examples of successful campaigns.